Author Archive
Animals Make A Great Marketing Tool
The smaller a business is, the harder it is for them to find the funds to utilise the expertise of professionals, to help their businesses grow.
To find a unique point of difference when you are a Micro or Home Based Business, thus ensuring that your marketing, promotion and PR are not only remembered, but acted [...]
Is Craft Really Art?
During my 21 years of teaching art and craft in secondary colleges in Australia and the National Gallery of Victoria, I have constantly heard hot discussion on what constituted art and what was craft. Questions fly around: is painting fine art? Is craft really art? The answer often depended on what medium the debater was [...]
Don’t Just Brand Your Business, Brand Yourself
This title means what it says…don’t just brand your business, but brand yourself! ‘You are your business’ -especially in the Micro and HBB sector. It is very important for potential clients to trust you as well as your business. So put some energy into branding yourself, as well as your business.
Have a personal plan for [...]
Business Coaching That Counts
It seems as though the title changes but the support remains similar. It was the rage to have a mentor; but this was usually perceived as free support. So the business coach was born. Coaches felt free to charge a fee for what support they offered.
The problem for a business operator is deciding which [...]
7 Ways You Can Make Super Sales in 2007
The Micro and home based business (HBB) sell their product in a number of ways and each has advantages and disadvantages. To improve your sales you must understand what is best for your circumstances and type of product.
1) Many decide to go from retailer to retailer, trying to convince them to buy their wares. The [...]
Success By Example
Most new and emerging businesses face problems at one time or another, and can benefit from the help of a more experienced person. Traditionally the mentor has offered support for the business operator. However, ‘Business and Lifestyle’ coaches have taken over the role of mentoring and differ in one important aspect. They get paid for [...]
Changing Your Career Path
When I was a young thing – you were considered to be a poor employee if you were not able to ‘hang on’ to your job for your working life. Now you are considered to be somewhat of a dinosaur if you do!
The fact that you are likely to change your job and even the [...]
A Marketing Tool That Really Works
Technology and marketing – just how do you get them to work well when you may have limited skills in either or both? When you are a small business and especially if you are a sole operator you are very conscious of your limitations. It is a real ‘godsend’ when something is made available that [...]
Prepare Yourself For Huge Rewards
We have all hear stories about the success and failure rate of exhibiting at Trade Fairs or Expos. Because of the large outlay for a stand at such an event, the Micro and Home Based Business operators really need to ensure that this is the way they want to move their business forward.
Before deciding if [...]
Creating A Business Image That Counts
Many things can contribute to creating the business image that you want and they should all be considered before you rush into having anything printed to promote your business.
Start with the very name you call your business. When deciding on the name consider just what the image is that you are trying to convey e.g. [...]
Don’t Fret About Financing Your Business
Many people want to commence their own business, but hesitate because of the difficulty of funding such a venture. It is great if you have an inheritance or a ‘pay out’ from work or superannuation – but even then people worry that they may lose their savings if their business idea does not work.
The [...]
A Proven Way To Boost Your Customer Numbers and Increase Your Sales
It is important that you are aware of who it is you want to sell your product/service to. Recognising your target market is an important step in running a successful business.
Many new businesses believe that their customers are anyone who buys their product. However, if you can define exactly who your market is and [...]
Sales That Sizzle
There is much more to advertising than simply taking out an ad. If you stop and think for a minute as to what the purpose of an advertisement is – you will see many more skills are required. The aim of an advertisement is to bring to existing or potential clients, information on your product/service, [...]
Reduce Effort, Stress And Risk When Starting A Business
How do you cope with the ‘millions’ of tasks when running a Micro or Home based business (HBB), especially if you work on your own (or maybe have occasional assistance) and still have time for yourself and/or your family?
How do you know which tasks are important and which are urgent – or do you [...]
The Customer Is King
All too often we think ‘we know what is best for our business’ when in fact we do not know if the customer agrees with us or not! The good news is that most business operators are keen to gather new information – but the bad news is that many will never put any of [...]
